Direct mail cuts to the chase and delivers your message with pinpoint accuracy.
CONTINUING TO DELIVER EXTRAORDINARY RESULTS
In today’s highly competitive advertising environment, direct mail continues to deliver extraordinary results for advertisers. No other advertising vehicle can target customers with the same accuracy as direct mail. Whether it’s by geography, demographic profile or lifestyle choices, there is a mailing list out there that will direct your advertising message to the best target, your customers, therefore making your advertising program highly cost effective.
Since most consumers have one mailbox, and picking up daily mail is a very predictable consumer behavior, direct mail advertising is a sure-fire way of reaching your target audience. Navigating through the barrage of advertising messages consumers are bombarded with every day is not easy, and very often confusing. Direct mail cuts to the chase and delivers your message with pinpoint accuracy.
REACH AND FREQUENCY
Like all advertising, Reach and Frequency are the two key components of every successful advertising campaign. Reaching as many good targets as possible, as often as possible, within your advertising budget produces the best results. Effective advertising is not a one-time deal; it’s a process that builds over time and helps strengthen an advertiser’s “BRAND”, therefore boosting customer confidence when making a purchase decision.
Advertisers who mail on a regular basis get the best results. They know that maintaining top of mind awareness is the key to their overall success.
ONLY AS GOOD AS YOUR MAILING LIST
All mailing lists are not created equally. When planning a direct mail campaign, be sure you will be mailing the highest quality, most up to date mailing lists available. This will maximize the results of your campaign. Whether it’s your customer list, a purchased list or a combination of both, fresh, up to date mailing lists and proper list cleansing and updates get the best results.
MailDirect is a list broker with access to every imaginable mailing list available!
A STRONG HEADLINE IS WORTH ITS WEIGHT IN GOLD
In some ways, direct mail is like billboard advertising. Short, effective headlines get attention! This is the first step in getting your customer’s attention and engaged in your advertising message. The creative process is critical and no short steps should be taken. MailDirect will help you craft the right headline to give your advertising program high impact.
“It’s like having your own marketing and advertising specialist on staff”.